US Shoppers Anticipate Lowest Prices in Years for Holiday Toys, Coats, and Dresses

The holiday shopping season in the United States is expected to bring some good news for consumers, as retailers compete to offer the cheapest merchandise priced at $35 and below. According to retail executives, federal pricing data, and exclusive analysis of early Black Friday discounts, this year’s holiday period is set to be the most affordable in years for items such as TVs, toys, dresses, and sporting goods.

Data from the Bureau of Labor Statistics (BLS) reveals that toys, games, and hobby gear are projected to be less expensive this holiday season for the first time since 2020. Additionally, sporting goods prices are down for the first time since 2018. The BLS data for October also shows significant price reductions in various categories. For instance, the price of a TV is now three-fourths of what it was in 2019. Furthermore, men’s suits, outerwear, sports coats, women’s dresses, and audio equipment are now 8% to 14% cheaper compared to pre-pandemic levels.

With these promising trends, shoppers can look forward to snagging great deals on their holiday purchases. Whether it’s finding the perfect toy for a child or scoring a stylish coat or dress for a festive occasion, this year’s holiday season is shaping up to be a budget-friendly one.

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