Johnson & Johnson Vision has enlisted the help of actor Ranveer Singh to promote their contact lenses to Gen Z and millennials. As part of their campaign to raise awareness about eye health and contact lens usage, the company has released three quirky films under the #AcuvueSePoochho campaign, created by Ogilvy. These films humorously highlight how people often seek advice from their peers rather than consulting experts, resulting in amusing outcomes. The aim is to spread awareness about wearing contact lenses and maintaining good eye health in a lighthearted and meaningful way.

The campaign also includes Ranveer Singh as the brand ambassador. Johnson & Johnson Vision hopes that Singh’s popularity and influence among the youth will help expand their reach and connect with more consumers. By utilizing Singh’s influential voice, the company aims to educate and inform consumers about the benefits of Acuvue contact lenses. They believe that through this campaign, they can continue to transform the landscape of eye health in India.

Tiny Sengupta, the business unit director of Vision Care India at Johnson & Johnson Vision, emphasized the importance of creating awareness around contact lenses in India. Despite Acuvue being the leading brand of contact lenses worldwide, their usage remains low in India. Sengupta stated that their mission is to make Acuvue the top choice for contact lens brands in India. The campaign aims to encourage young people to prioritize regular eye check-ups and seek expert advice before trying contact lenses for the first time. By dispelling myths and misconceptions surrounding contact lenses, Johnson & Johnson Vision aims to make them more accessible and provide consumers with accurate information.

Overall, Johnson & Johnson Vision is excited to have Ranveer Singh on board as their brand ambassador. They believe his charisma and popularity among the youth will be instrumental in reaching a wider audience and spreading awareness about the benefits of Acuvue contact lenses. Through this collaboration, they hope to cultivate a new generation of well-informed consumers and continue transforming the trajectory of eye health in India.

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